8/14/2023 0 Comments Super bowl commercial sneak peek![]() Mystery celebrities will also be appearing in ’s 30-second spot in the fourth quarter as well as Squarespace’s 30-second spot which last year starred Idris Elba and Zendaya, respectively. Procter & Gamble fabric softener Downy Unstoppables is making its Super Bowl debut with a mystery celebrity who has wrapped his face in a washed hoodie to see if it smells as fresh on game day when he reveals his identity. Rakuten Americas Chief Marketing Officer Dana Marineau told the Wall Street Journal that the company saw a 10% spike in buyers following its debut ad last year. Retailer Rakuten is returning with an 1990s nostalgia ad that says people still need to buy things even during tough times, and when they do, they should be able to save. "It's an unprecedented field goal attempt on live TV…so anything can happen." Life and Other Adventures “Our first-ever Super Bowl commercial will be more than just a television spot – it will create a moment that will bring fans together, and give them something to collectively cheer for," said FanDuel Executive Vice President of Marketing, Andrew Sneyd in a company statement. What would the Super Bowl be without betting apps trying to out do each other? DraftKings will have a 30-second spot with Kevin Hart while FanDuel hosts a live kickoff with Gronk trying to make a field goal during the game. Here is the 15-second teaser trailer of the Heineken x Marvel Ant-Man and the Wasp: Quantomania Super Bowl 2023 ad: ![]() In it, Paul Rudd reaches for a non-alcoholic Heineken 0.0 to ensure he has a clear head before setting out to save the world. Heineken is touting sobriety in its 30-second spot in the first half of the game to promote Marvel’s Ant-Man and the Wasp: Quantomania.A Bud Light music festival is also being held Super Bowl weekend headlined by Paramore, Dave Matthews Band and Imagine Dragons. Last year, Oscar-winner Chloe Zhao ( Nomadland) directed a breathtaking national in-game commercial for Budweiser featuring its Clydesdale horses and Michelob Ultra won a Clio for its Big Lebowski bowling cinematic starring Serena Williams, Steve Buscemi, Peyton Manning and Jimmy Butler. Budweiser is doing a 30-second regional ad with Kevin Bacon. Anheuser-Busch will have three minutes of national in-game ads for its iconic brands: Michelob Ultra starring Serena Williams and Succession’s Brian Cox in a Caddyshack golfing spoof, and Busch Light and Bud Light with mystery celebrity reveals.Last year, its commercial “your cousin from Boston” starred Boston Dynamics’ robot dog Spot. Sam Adams is sticking with its regional ad strategy.The last time it had a national in-game ad was in the 1980s. Molson Coors is having Miller Lite and Coors Light duke it out in billboards and print ads to see which brand gets the 30-second spot. ![]() Fun fact: the ad is directed by Jake Scott whose father Ridley Scott directed Apple’s 1984 Macintosh commercial, one of the most famous Super Bowl ads of all time. Diageo has bought its first national ad, a 30-second spot in the third quarter for its Crown Royal whiskey, according to AdAge. ![]() Rémy Cointreau has bought its first national ad, a 60-second spot in the first quarter for its 300-year old cognac brand from the House of Rémy Martin.With Anheuser-Busch InBev ending its 33-year+ alcohol exclusive, the floodgates have opened for a new generation of advertisers to enter the game and legacy ones to pave fresh paths. ![]()
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